Audit of the project. The client is a sales player in food supplements and cosmetic care on the French market. We carried out the audit of its supply chain and detected to make 17% of general saving.
Challenge
FRANX LTD. had been successfully operating in their home market for many years, but faced significant challenges as they sought to expand into a new market. The company was faced with a lack of local market knowledge, a lack of established relationships with suppliers and distributors, and limited understanding of local consumer preferences and buying behavior.
The Solution
FRANX LTD. engaged a marketing consultancy firm to help them establish a presence in the new market and build a strong brand. The consultancy firm started by conducting extensive market research, including consumer surveys and focus groups, to gain a deep understanding of the local market. They also established relationships with key stakeholders, including suppliers, distributors, and industry experts, to help FRANX LTD. navigate the new market.
The consultancy firm also helped FRANX LTD. to develop a comprehensive marketing strategy that was tailored to the unique needs and opportunities of the new market. This included developing a localized brand identity, creating a product range that was aligned with local consumer preferences, and launching an effective marketing campaign that leveraged local media and influencer partnerships.
Outcome
The marketing consultancy firm was able to help FRANX LTD. successfully establish a presence in the new market and build a strong brand. The company's products were well received by local consumers, and they quickly established a strong reputation in the market. FRANX LTD. was able to generate significant growth and profitability, and they are now well positioned for further expansion in the region.
Conclusion
Expanding into a new market can be a challenging and complex process, but with the right support, it can also be a huge opportunity for growth and success. By engaging a marketing consultancy firm, FRANX LTD. was able to overcome the challenges of entering a new market and establish a strong brand presence that has helped them to achieve their goals.
Amazing service and support from the Sensia team. They exceeded all my expectations and delivered a top-notch solution. Highly recommend!
— Jessica A.
Sensia was very professional and knowledgeable. They were able to understand my needs and provide a customized solution that worked perfectly.
— Kelsie H.
I was very impressed with the speed and efficiency! They delivered the project on time and to a high standard.
— Cullen A.